El Centro’s new Children Wellness Program (Nutrición con Corazón)
Left to Right: Dr. Robert Morrow, president of BCBSTX and Marcie Mir, El Centro CEO
This year, El Centro launched its first ever Children’s Wellness Program (Nutrición con Corazón) to reduce the risk of pediatric diabetes made possible through a grant awarded from Blue Cross and Blue Shield of Texas’ (BCBSTX) “Healthy Kids, Healthy Families” (HKHF) initiative. Blue Cross and Blue Shield of Texas’ “Healthy Kids, Healthy Families” initiative, addresses childhood obesity prevention, diabetes management, nutrition, physical activity support and behavioral health services necessary to achieve health and wellness. To learn more about how BCBSTX and El Centro are addressing childhood obesity prevention in our community please visit, https://www.youtube.com/watch?v=lngAx54uSFI
About Blue Cross and Blue Shield of Texas
Blue Cross and Blue Shield of Texas (BCBSTX) – the only statewide, customer-owned health insurer in Texas – is the largest provider of health benefits in the state, working with nearly 80,000 physicians and healthcare practitioners, and 500 hospitals to serve 5 million members in all 254 counties. BCBSTX is a Division of Health Care Service Corporation (which operates Blue Cross and Blue Shield plans in Texas, Illinois, Montana, Oklahoma and New Mexico), the country’s largest customer-owned health insurer and fourth largest health insurer overall. Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.
BCBSTX & Community Investments
“BCBSTX is committed to helping improve the health and well-being of the communities we serve. For more than 80 years, that commitment has been reflected through social responsibility efforts that include corporate giving, local community relations, volunteerism, diversity and inclusion, ethics and compliance, wellness and sustainability initiatives. Our signature program, Healthy Kids, Healthy Families® has impacted nearly 9 million children and their families in Texas through support in areas of nutrition, physical activity, disease prevention and management, and supporting safe environments. BCBSTX is also a 2014 Civic 50 honoree, a program which recognizes the 50 most community-minded companies in the country.”